TOGETHER we WILL change the world one act of kindness at a time

CYA garners media coverage for C2BK and Pay It Forward.
Watch the video below!

CLICK HERE to read the article written by Terie Vickers-Craig & Danielle Vickers-Tjalsma - How to PAY IT FORWARD personally and in your business, published recently in marketingedge® magazine (pp 20-25).  

PAY IT FORWARD is NOT a charity; it is the foundation upon which all charitable behavior/action is built. It is the one thing that all 7 billion people can be a part of - there are NO barriers, not age, religion, gender, race, IQ, location, economic situation, political affiliation or language spoken. The concept is simple: wear a bracelet, do something nice for someone and when they thank you, give them your bracelet and ask them to PAY IT FORWARD by doing something nice for someone else. It is a simple concept, yet so profound. We never know the situation of the recipient, but we do know that the gesture will make them smile, make their day and maybe even change their life. Kindness begets kindness and together we WILL change the world one act of kindness at a time.

The CYA team will Pay It Forward by offering significantly reduced rates  for all marketing and communication projects that incorporate the PIF experience. Please contact us if you would like to learn more about how Paying It Forward is not only rewarding but can motivate employees, engage your customers, attract top performers and change the mindset and hearts of those in your community and around the globe. .                                                 

Wear a bracelet, give a bracelet, donate bracelets!


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